What is Content Marketing?
Content marketing is the process of creating and publicizing digital content that ties into your brand. It is a very straightforward concept, but one that has a huge amount of nuance when put into practice. Creating quality content both on and off of your company’s website is a way to draw in potential customers. It also builds confidence and authority — it establishes you as an expert in your field, and one that people will trust to provide products and/or services.
Types of Web Content for Businesses
- Blog Posts and Articles
- Off-Site Guest Blogs
- Infographics
- Embedded Videos
- How-To’s and Diagrams
- More…
Why Content is King for SEO
Many SEO companies will focus on tactics designed to quickly inflate views, impressions, and clicks. This might make for an impressive early report, but a lot of these strategies will do very little for the success of your business in the long run. RankStrats’ SEO philosophy revolves around organic, long-term growth. This typically takes longer to build, but delivers a real, permanent return on investment that manifests as dollars in your bank account, not just numbers on a PDF report.
We will work with you to provide authoritative, quality content that’s relevant to your industry. By performing SEO on the content itself, a symbiotic relationship is formed wherein every piece of content is contributing to the rankings growth of every other piece. By this design, organic traffic and conversions will increase exponentially the longer that your SEO campaign is active. And at the end of the day, if you cancel your campaign or move to a different company, you take all of that work and growth with you — nothing is held hostage and nothing gets lost in the transition.
Your Digital Content Specialists
Content is what every RankStrats SEO campaign revolves around. If you’re considering an SEO company that isn’t emphasizing a regular publishing schedule of quality, optimized content, you may want to think twice before signing on the dotted line. Without a consistent output of new material, or without effective marketing efforts specifically targeting each new piece of content, there will be very little to draw organic traffic to your site. And the visitors that do manage to find your business will have little reason to trust that you are the foremost expert in your field.
After requesting a free consultation, we’ll talk to you about the types of content that will be most effective for your specific industry, and how our marketing efforts around that content can propel your company to online success.