Get The Right Website for Your Business
There are many ways to get a website set up for your company. Businesses will typically either hire a professional agency or freelancer, hire for in-house development, or use a templated do-it-yourself service. It’s worth taking some time to determine the right approach to building a website for your company. If you jump the gun and move forward with something that’s not a perfect fit then you’ll only end up wasting your time and money.
Using a Do-It-Yourself Website Builder
DIY-style website builders have come a long way in recent years. That being said, you’ll never have the versatility that you get with a custom design, and regardless of what “SEO Toolkit” any given service offers, it’s never going to match what an SEO expert can do with full access to and manual control over your company’s website. The primary advantage to using a DIY service like this is the typically-low cost, but in any sort of competitive business market, an app-built site is bound to come up short.
Hiring a Professional to Build Your Website
Hiring a professional or team of professionals to build your website is the right approach for most businesses. That’s not to say that it’s without risk. The person designing and developing your site has the digital foundation of your company in their hands. If they’re not tailoring their design, interface (UI), and user experience (UX) to your brand, the website will never reach its full potential. Thus, neither will your company. Similarly, if the site is not coded with SEO best practices in mind, it will always lag behind the sites of your competitors.
When speaking with any professional about building a website for your company, be sure to ask them how their proposed design will convert your website’s visitors into customers and what, specifically, they are doing to ensure that you’ll be launching with immaculate on-page SEO.
Set Yourself Up For Success
Your company’s website is the foundation for your entire digital presence, and having a strong foundation couldn’t be more important. If your site has a poor design or isn’t fully optimized then you won’t be getting the proper value out of any of your other online marketing efforts. Setting your business up for success online always starts with a great website.
By baking SEO into your website during its creation, RankStrats can help give your company a leg up over the competition while also delivering an easily-maintainable, futureproof website that will save you time, money, and many headaches down the road. Whether you want to get started the right way, or you’ve already had experiences with agencies or apps that under-deliver, the website that we build for you will allow you to get the most for your marketing budget for many years to come.