What is SEO?

Search Engine Optmization, or SEO, is an umbrella term for many different tools and techniques used to get your website to rank higher on Google, Bing, and other search engines. When someone searches for a keyword relevant to your business, you want your site to come up first. If a potential customer has to go through page after page of your competitors’ sites before finding yours, chances are they’ll never even see it. In short, the higher your Search Engine Results Page (SERP) rankings are, the more traffic your website will receive, and the more customers you’ll have. This is why SEO is essential for virtually every single business and brand.

A Good SEO Campaign Consists of:

  • High-Quality Web Design
  • Meticulous Auditing & Monitoring
  • On-Page Optimization
  • Page Speed & Performance Optimization
  • Backlink Building
  • Backlink Removal & Disavowal
  • Content Creation & Marketing
  • Conversion Optimization
  • Social Media Marketing
  • Regular, Thorough Reporting
  • More…

How Long Does SEO Take?

The internet marketing industry is heavily polluted with snake-oil agencies that will eat up your marketing budget without delivering anything of real value to your business. Scams are everywhere, and even amongst legitimate agencies, many will skate by with an absolute minimal amount of work, or will use tactics designed to rope you in and keep you attached to their company. Because of this, you should be wary of any company that promises you the moon — especially within a short time-frame.

The truth about real, quality SEO is that it is a marathon, not a sprint. It is a matter of leveraging ranking factors to increase your brand’s clout and authority with Google and other search engines. This is a never-ending process and it does take time to see results. However, it’s also the most important investment that you can make in the marketing arena, and when done right, the results that you pay for are yours forever. Companies that promise you a rapid ROI through organic SEO are likely utilizing tactics that may actually be harmful to your website and your business in the long-run. And even if this is not the case, chances are high that if you decide to discontinue service or switch marketing companies, they have set things up so that your rankings will plummet as a result.

RankStrats’ SEO philosophy comes from a thorough understanding of what search engines look for when deciding which search results are most relevant. We have a content-first approach which sends the message that your website is of high value to your potential customers, and is not simply packed with filler and marketing gimmicks. We’re not aiming to give you a fast return on your investment. We’re aiming to give you a real one.

The Best SEO Company You’ll Find

RankStrats has helped startups and large businesses alike. No matter what your marketing budget or goals may be, we’ll work with you to create achievable milestones that will become the foundation of your brand’s online presence. We’re not interested in the commonly-used tricks that many marketing agencies employ in order to keep you tied to their service. We’re not interested in the short-term, high turnaround approach that many agencies use to get by. We pride ourselves in offering an unparalleled level of attention to every one of our clients, with real, down-to-earth consulting tailored to your specific industry, location, and brand.

Our success as your SEO company depends on your success as a business, and so we have every incentive to help you dominate your market. If you’re sick of the shortcuts that leave you further back than where you started, or if you’d like to avoid them altogether, RankStrats can help place and keep your business above the competition.