Why Page Speed Matters
PageSpeed isn’t always a major consideration for business owners when shopping around for a website, but it’s one of the most important factors in your company’s success online. Not only is performance a strong ranking signal to Google and other search engines, but it’s a major factor in user experience. In order to rank well your site needs to be fast. And if it’s not, bounce rate will increase and your site will fail to convert your visitors into customers.
Optimizing the performance of your company’s website goes well beyond tweaking one or two things. There are many different elements which determine whether your site is going to race towards success or lag behind the competition.
On-Page Performance Optimization Involves:
- Maintaining Proper Image Compression Policies
- Serving Images in Next-Gen Formats
- Minimizing the Number of Requests Each Page Makes
- Minifying HTML, CSS, and JS Files
- Ensuring Resources Aren’t Render-Blocking
- Enacting a Strong Caching Policy
- Enabling File Compression Methods Such as GZIP
- Leveraging Techniques Such as Lazyloading Where Appropriate
- More…
Business Web Hosting & Server Configuration
Not all performance optimization can be done through code. Having a fast website also means having proper business web hosting. The physical location of your website’s server plays an important role in how quickly it will be able to deliver content to your visitors, and ensuring that you have sufficient server resources available is critical.
As a rule of thumb, shared hosting plans should always be avoided for a business website. Not only do these tend to be slow, but the reputation of your website’s IP address is shared with everyone else on the server. This can negatively impact your rankings, as well as result in your company’s outgoing emails being caught in your customers’ spam filters rather than being delivered to their inboxes. It’s important to ensure that your business website lives on a dedicated or virtual private server (VPS) through a reputable hosting company and has a dedicated IP address.
The Boost Your Business Needs
When a customer visits your website, it should appear instantly. RankStrats can optimize the content and server configuration for your existing site or build a website for your business that will fly right out of the gate. Full PageSpeed and performance optimization is a part of every single SEO campaign that we manage. When it comes to delivering your content to your customers and having your brand be seen, every millisecond counts.